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Orthodox Juice

May 1998
Playboy

San Francisco beer lover Jeremy Cowan is the man responsible for HE'BREW, a new kosher microbrew. "Don't Pass Out...Pass Over" is one of his slogans; "Exile never tasted so good" is another. Cowan, head of Shmaltz Brewing Co., says he hopes his "Chosen Beer" is seen as a "hip Manischewitz." Lox of luck.